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Siano-MS Blog

Siano Mobile Silicon builds DTV receiver chips for mobile and home entertainment. Pioneers of the multi-standard approach, the company delivers high-performance digital TV solutions. Siano works closely with global tier-1 PC and mobile device makers, and boasts a customer base that includes Samsung, LG, Motorola, ZTE, Huawei, Dell, Lenovo, and Garmin.

True Confessions of a DVB-T2 Junkie

Posted by Ronen Jashek
Ronen Jashek
Ronen is the co-founder and VP Marketing of Siano Mobile Silicon. Prior, he was
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on Thursday, 13 February 2014 in General

Thailand is the most popular tourist destination in Southeast Asia, and for good reason. You can find just about anything there - sparkling beaches, lush forests, incredible cuisine, some of the best hotels on the planet, and come April, digital TV broadcasts, or what locals already call DVB-T2.

Now, if you happen to be a resident or if you’re just passing through, I can assure you that DVB-T2 is gonna rock your world – your… digital mobile world. And if you’re lucky, it might even cause a commotion on the shores of Koh Phi Phi. Once up and running nationwide, high-quality digital mobile TV will be available anywhere – anytime, as accessible as a bottle of suntan lotion and a tall Mai Tai in Phuket.

DVB-T2 didn’t just show up. It happened as part of the natural order of things. Thailand is a modern, digitized nation with its own unique culture and a carefree people famed for their smiles. Back in 2012, Thailand was the optimal market to kick-start APAC’s digital revolution, vying for first place in laying its analog TV to rest. The "Go Digital Thailand" project, initiated by the National Broadcasting and Telecommunications Commission (NBTC), selected DVB-T2 as the standard for Thailand's digital television broadcasting.

As a result, by June, half of the country's 22 million TV-equipped households will be able to watch public and commercial channels on digital terrestrial television. What’s more, over 100 billion baht is spent on Thai TV network advertising every year. With DVB-T2 in place, Thai audiences will be able to view programs from up to 48 channels. The 48 digital outlets will comprise 12 community channels, 12 public channels, and 20 commercial channels; the remaining four will be high definition TV.

And from the living room, DTV will spread like wildfire to smartphones and tablets galore. DVB-T2 offers the best transmission efficiency on the market, and it supports SD, HD, UHD, mobile TV, or any combination thereof. It’s the world’s most advanced digital terrestrial television (DTT) system, with DVB-S and DVB-S2 in just about every country in the world. It targets not just roof-top and set-top antennas, but also PCs, laptops, in-car receivers, radios, dongles, and a whole bunch of other receiver devices.

Did I mention that DVB-T2 also saves marriages? I just about cancelled our honeymoon in Thailand in June, as I really didn’t want to miss out on Brazil’s FIFA World Cup. But thanks to DVB-T2, I don’t have to. Better go run and tell my fiancé. 

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